FILTROL – Turning the Tides on Plastic

At Filtrol, our goals are somewhat aspirational. We say things like “stopping plastic” and “solving the plastic pollution problem.” We are making some big, bold claims and setting our sites on some pretty extravagant deliverables. 

But we’re not naive. 

We know that the problem we’re up against is enormous. We know that the real numbers on the amount of plastic entering our streams, rivers, and oceans are simply estimates. We know that the implications to the careless manufacturing and disposal of single-use plastics are still up in the air. We know that plastic is being consumed by wildlife and by humans at alarming rates. We know that plastic is being manufactured at rates that can’t even be compared to the rates at which they’re breaking down. 

But we’re not slowing down. 

We are working hard on newer, more efficient, more affordable versions of the Filtrol, with prototypes and filtration media lining our shelves. We are researching and learning from our competitors — knowing that we are in the minority of businesses who actually celebrate the work of those on the same mission as we are. We are working on more effective methods for educating people on the harmful implication of plastic and more productive ways to get a Filtrol into the hands — and onto the laundry systems — of every home and business. 

Join our Fight?

If you don’t already have a Filtrol installed on your home or commercial laundry system, consider buying one. It’s a worthwhile investment. If you don’t know much about plastic pollution, learn more (link to blog). To keep up-to-date on what we’re doing at Filtrol to turn the tides on plastic pollution, click here

Earth Day is on April 22nd!

Earth Day is coming up on April 22nd! Now is the time to start planning; to start thinking about what you will do this year!

Earth Day Opportunities for Impact

Earth Day is a great opportunity to organize a community-oriented event that will engage people and make a difference. You can do something alone or with a few friends or you can think bigger and organize a city-wide activity. 

Raise money to donate reusable grocery bags. Organize a community event to clean up litter at a park or beach. Plant trees. Spread mulch and plant flowers. 

There are endless opportunities for Earth Day activities! 

The goal of these events is to help people to take ownership of the world around them. You’re not asking them to join a political movement or to handcuff themselves to trees in the forest. You’re inviting them to dream bigger about what your home, neighborhood, community, or city can look like and feel like. 

Organize a Green Litter Movement

Not all litter is bad.

Let’s quickly clarify that statement. 

Consider buying wildflower seeds like these and hand them out to your neighbors and friends. Encourage them to toss them; to throw them along ditches, roadways, and boulevards. To hand them out to others to do the same. Before long, our neighborhoods will be glittered with color and beauty. 

Make this coming Earth Day one where a greener, healthier, more beautiful type of litter becomes part of our communities! 

Let April 22nd be Day 1

The goal of something like Earth Day is not for one day of care and concern followed by 364 days of neglect. Instead, think of ways to make April 22nd the first day of some new initiatives in your life, your home, or your community. 

Make this coming Earth Day the start of a whole new effort to make smarter, more eco-friendly decisions. Whether it’s the day you officially stop using plastic grocery bags or its the day you start your “Plant One Tree a Month” initiative, April 22nd can be the start of a whole new way of life! 

At Filtrol, we are excited to partner with people and organizations who are serious about protecting our environment and stopping the onslaught of plastic pollution all around us. 

What will you do this Earth Day to protect our environment? 

Plastic and Our World – A Shared Mission

Plastic and Our World – A Shared Mission

According to The Nature Conservancy, “If current trends continue, roughly 12 billion metric tons of plastic waste will be in our landfills or polluting the environment by 2050—the equivalent of almost 80 million blue whales.”

This statistic and others like it are sounding an alarm unilaterally across the globe. The problem is growing. The conversation is being followed by more people. Governments and NGOs are getting involved. Homeowners are getting involved. Children are part of the solution and so are grandparents. It’s a universally relevant and necessary conversation, because the plastic problem isn’t just not going away. It’s exponentially growing. 

We All Have a Part to Play

Convenience is sometimes irresponsible. Single use plastics and cheaper manufacturing are turning out to be much more costly to our environment and our way of life than once known. And now it’s time to decide if we’re okay with ignoring the implications. 

The call to stop the flow of plastic waste is getting louder and louder as more time passes. As more plastic is released into our environment each minute and as more opportunities arise to make practical, thoughtful changes to our normal, everyday routines, we are given the chance to start making a change. 

It’s not even necessarily an “all or none” invitation, even though some would frame it that way. 

Reduction is Something

It seems that many in this conversation speak in extremes and therefore isolate most people. The majority of people in this conversation legitimately care about the issue of plastic pollution but don’t know how to make a difference. They don’t see how their family of 5 choosing to not use plastic silverware or straws is going to save the whales. 

But it’s not “all or none.” It’s better choices. It’s reducing each one of our own plastic impacts on our world. It’s about making some changes, starting to reduce the number of plastic bags you use at the grocery store. Investing in higher quality clothing that keeps plastics out of their materials. Partnering with brands that are committed to a healthier planet. 

Ultimately, this isn’t a discussion about politics or belief systems. The data is clear that plastic is everywhere. We can clearly see how our manufacturing innovations have led to global pollution. And now it’s simply time to start making some changes. To start reducing our use of single-use plastics. To start caring about the fabrics in our clothing. To stop plastic before it leaves our homes. 

Read the full article from the Nature Conservancy entitled, “It’s Now or Forever: Let’s stop the flow of plastic wastehere.

Learn more about what FIltrol is doing to make plastic pollution a problem we all can help solve. 

Solving the Problem of Plastic Pollution – One Innovation at a Time

At Filtrol, we’ve spent the last several years finding new, more effective ways to solve the massive problem of micro-plastic pollution in our ecosystem. With each wash with your laundry machine you’re washing thousands of micro-particles of plastic and synthetic materials into your home’s wastewater (and eventually into drinking water sources). This microscopic problem needs a massive solution to stop the pollution in its tracks. 

Each updated version of the Filtrol over the years has been a more complete solution than the one before. Each iteration of the Filtrol has relied upon the lessons we’ve learned from our past versions of the Filtrol. Hours upon hours of research, studying, A/B testing, and trial and error have helped us create a more effective answer to the plastic pollution problem. 

Endless Testing Has Meant R&D

At Filtrol, we have a laboratory that has been the place of testing for hundreds and hundreds of loads of laundry. This basement workshop has been a place that we’ve tried all sorts of different ideas for stopping plastic pollution in its tracks. We’ve designed filters made of different materials. We’ve tried multiple variations of installations, which has changed the way we service and maintain the Filtrol and the way we measure success with it. We’ve washed different fabrics at different temperatures. We’ve washed brand new synthetic fabrics and we’ve worn fabrics out by repeatedly washing them. 

These hours of tests have given us the most thorough solution to microfiber pollution available on the market. And our work is continuing. 

We know that there’s more we can do to make the Filtrol more effective and more accessible for people around the globe. We know that there’s more we can do to protect our planet from the tsunami of plastic pollutants being found in even the most remote parts of our planet. 

Plastic didn’t get here without innovation, and it’s not going away without it either. That’s why our work at Filtrol is continuing. 

A Piece of the Plastic Puzzle

The global plastic problem continues to grow and the implications for our world and for the generations to follow are still being measured. Plastic is being found in the most remote parts of the earth: at the deepest parts of the ocean; high in the mountains; deep in the woods; far out into the middle of nowhere. It’s being detected everywhere and its impact is still being deciphered. 

It’s a complex problem being fed by manufacturing, by consumerism, by production processes, and by recycling standards. It’s being perpetuated by habits and lazy behaviors and being ignored by world leaders and CEOs. 

At Filtrol, we are one piece of the puzzle. 

Our easy-to-install, easy-to-maintain lint filter stops more than 90% of the microfiber and plastic particles being flushed out of your washing machine’s wastewater. By stopping the microplastics before they leave your house, they’re not able to enter the ecosystem. When these plastics aren’t stopped, they enter the water treatment system, working their way past filtration systems in municipal treatment plants and back into nature. They find themselves in freshwater sources, food sources like fish and birds, and eventually onto our dinner plates. Millions upon millions of plastic particles are pushed into our ecosystem daily.

We know that our technology at Filtrol has a significant role in how this plastic pollution narrative plays out. Plastic pollution, after all, isn’t going to be solved only with a simple advancement in technology or a single policy decision in Washington or in the international community. It is going to require something much bigger than a washing machine filter. It will require international buy-in. It will require policies and standards that will be followed. It will require funding and follow through. 

And we’re here to fill in our piece of the puzzle. 

To see how Filtrol will make a difference to your home’s plastic pollution output, watch here: 

Overcoming Roadblocks: The Plastic Pollution Problem

The world is full of hardworking people helping to keep microfiber pollution in the conversation and to make it a problem that gets solved rather than a burden that gets bigger. We know that we are just one part of a much larger, global movement. At Filtrol, one of the biggest conversations we have as researchers and experts on plastic pollution is about the roadblocks that get in our way. Some of our challenges can be solved with engineering. Some with more funding or by working together. Some of them require a much bigger, more fundamental shift in our culture.

As much as we can, we’re going to work hard to overcome roadblocks and solve the plastic pollution problem. 

Roadblock 1 – Funding

Research and development costs money. Any time our engineers look to re-examine microfiber pollution and find different ways to stop it from continuing on its path, it costs something. Every iteration of our product is another investment of our resources.  And every investment of our resources is a commitment by our team and network. The work that the Filtrol does to stop plastics from leaving your home came because of engineering innovation. Which, in this context, is really just a fancy word for trying and then trying again and then again…and then again. Which is another fancy word for time and money. 

Roadblock 2 – Education

Many of the challenges that we face in our efforts to solve microfiber pollution exist within the human mind. Many people are not aware of the true extent and implications of plastic in our environment. This lack of awareness or education translates into apathy for many people. And apathy is a brutal adversary. 

So from our perspective, the more we can educate people about the realities around us, the more people we have to join us in our fight for our environment. 

Roadblock 3 – Worthy Competitors

We live in a culture filled with challenges and causes. From the months-long battle against COVID-19 to the shifting cultural tides regarding race relations throughout our country, there are many people fighting for many causes that are serious…and worthwhile.

Each fight takes education, money, and passion. 

At Filtrol, we understand that there are many worthwhile causes being discussed right now. Each cause has significant implications for our culture…for our communities, our country, and for our future. 


The roadblocks that we face in our efforts are not unique to Filtrol. They are, however, something that we must overcome if we are going to make an impact on the world around us. 

We remain as committed as ever to stopping plastic pollution and it’s devastating effects on our environment. We understand that this battle will take a long time, a lot of commitment and dedicated resources. We understand that in this fight, success is measured over long periods of time. 

Will you join us in our cause?