Getting Back to Real Water

Getting Back to Real Water

Removing Plastic and Attacking Pollution with Filtrol

Plastic has been around for over a century. Demands for convenience and lower cost have made it an essential part of our manufacturing. It is present in just about every facet of life, from the food we eat to the cars we drive, plastic is playing a part everywhere we look. Our kids are playing with it. Our chefs are cooking with it. It’s everywhere. 

All waterways eventually make their way to our oceans. This makes the ocean the ultimate destination of every waterway around the world. From our wastewater to creeks, streams, and rivers, water flows toward the oceans. As this water flows, it picks up pollutants along the way. 

And these pollutants aren’t always visible. 

A simple Google search will reveal plastic’s presence as pollution in our environment in various forms. From large pieces of debris floating in the ocean to microscopic particles of plastic being ingested by tiny ocean life, plastic is everywhere. The actual presence of plastic in our environment have been observed since at least the late 1960’s, when a group of scientists observed microplastics in the ocean when studying plankton. And since first being discovered, many efforts have been taken to stop plastic pollution. 

The effort to stop plastic pollution from its widespread impact on our ecosystem has taken on many forms over the years. Some groups are trying to remove plastic already in our environment. Various technologies have been tested, developed, and deployed to gather up the plastics of all sizes that are polluting our land and water. Movements have been started to pick up trash and clean up our water. Some are trying to stop plastic from being produced, championing the use of biodegradable, environmentally-friendly products rather than synthetic plastics. These efforts are sometimes simple grassroots awareness campaigns that encourage consumers to support green companies. Other times, these efforts are effecting legislation, manufacturing protocols, and global platforms for discussion. Others are trying to stop plastic pollution in its tracks. New technologies and innovations are capturing plastic before it ever leaves our manufacturing facilities, our water treatment plants, and our homes.

At Filtrol, we’re stopping plastic pollution before it ever leaves your home. And we’re proud to partner with companies around the global who are part of the effort to protect our planet. 

If you haven’t installed a Filtrol at your home’s laundry tub, now is the time.

It’s a simple installation, a small investment, and a massively impacting decision. 

A Piece of the Plastic Puzzle

The global plastic problem continues to grow and the implications for our world and for the generations to follow are still being measured. Plastic is being found in the most remote parts of the earth: at the deepest parts of the ocean; high in the mountains; deep in the woods; far out into the middle of nowhere. It’s being detected everywhere and its impact is still being deciphered. 

It’s a complex problem being fed by manufacturing, by consumerism, by production processes, and by recycling standards. It’s being perpetuated by habits and lazy behaviors and being ignored by world leaders and CEOs. 

At Filtrol, we are one piece of the puzzle. 

Our easy-to-install, easy-to-maintain lint filter stops more than 90% of the microfiber and plastic particles being flushed out of your washing machine’s wastewater. By stopping the microplastics before they leave your house, they’re not able to enter the ecosystem. When these plastics aren’t stopped, they enter the water treatment system, working their way past filtration systems in municipal treatment plants and back into nature. They find themselves in freshwater sources, food sources like fish and birds, and eventually onto our dinner plates. Millions upon millions of plastic particles are pushed into our ecosystem daily.

We know that our technology at Filtrol has a significant role in how this plastic pollution narrative plays out. Plastic pollution, after all, isn’t going to be solved only with a simple advancement in technology or a single policy decision in Washington or in the international community. It is going to require something much bigger than a washing machine filter. It will require international buy-in. It will require policies and standards that will be followed. It will require funding and follow through. 

And we’re here to fill in our piece of the puzzle. 

To see how Filtrol will make a difference to your home’s plastic pollution output, watch here: 

Filtrol: An Easy Answer to a Hard Question

The man-made materials in plastic are engineered to not break down. Even recycling them doesn’t remove them from our ecosystem but merely repurposes them. So what are the impacts of these particles entering our water, our food, and our bodies? 

That’s a hard question to aswer. 

The questions surrounding microfiber pollution are abundant. Since it’s known that adults consume approximately a credit card amount of plastic every week, we know that plastic is quite literally becoming part of us. What we don’t know, however, is what this presence of plastic in our world is going to mean for us in ten, twenty, or even 100 years. 

BPA, the synthetic, industrial chemical with which plastic and various resins are manufactured, were introduced into our ecosystem, our food, water — and ultimately our bodies — in the 1960’s. As years have progressed since this time, plastic manufacturing has exponentially multiplied, releasing more into the environment and more into our bodies. The presence of plastic in our food and water logically means the presence of the toxins in synthetically manufactured BPA. 

Even now, relatively early into our data collection of its impacts, we are seeing plastic that is consumed having links to the endocrine system. Issues with metabolism, heart rate, digestion, and fertility can rise when the endocrine is effected. And while the full implications of these chemicals in our bodies haven’t fully been discovered and researched, the time to make progressive steps forward is now. 

As the research continues, we should remain committed to truly understanding the impacts of our manufacturing on our health and ecosystem. We should also do all that we can to stop these microscopic particles from the ability to pollute. 

At Filtrol, we’re stopping plastic pollution at its source. The majority of plastic pollution enters our environment through our laundry’s wastewater. As a washing machine spits out wastewater after a rinse cycle, it is also spitting out hundreds of thousands of plastics that the laundry has shed through the washing cycle. At relatively little cost, easy installation, and little maintenance, the plastic is stopped in its tracks. 

We may not have all the answers yet to the questions about plastic microfiber pollution and its impact on our world. But we do have the answer to the question of how to stop it. Buy a Filtrol and do your part to stop plastic from being a permanent part of our ecosystem. 

FILTROL: Keeping Nature Natural

Filtrol is based in Minnesota.

90,000 miles of shoreline. More than 10,000 lakes. The headwaters of the Mississippi River. 

Whether we’re paddling through the serene waters of the BWCA, walleye fishing on Lake of the Woods, or disappearing into an afternoon of water sports, we’re known for water in Minnesota. And at Filtrol, we love the water and everything about the outdoors. We grew up hunting and fishing, enjoying the north woods and surviving crazy winters. We love the landscapes, the seasons, and the culture. Minnesota is our home…even if it’s not for everyone.

But we understand that there’s more than meets the eye when it comes to our serene landscapes and idyllic lakeside cottages. There are parts of Minnesota that look pristine, seemingly untouched by humanity. 

Until you look closer. 

Millions of pounds of plastic ends up in our planet’s water supplies, much of it going unseen. Thousands of microplastics are flushed into our ecosystem with each load of laundry. These microscopic pollutants end up in the most remote parts of our country. Deep in Minnesota’s boundary waters. Even far away, high up in the Rocky Mountains. Plastic is everywhere. 

FILTROL – Back to Real Water

Between the research we’ve done, the solutions we’ve built, and the opportunities we’re pursuing, we have begun to see real, measurable change happening in the world around us. Plastic is being stopped in its tracks everywhere that a Filtrol is installed. New iterations of the solution now nearing production are showing even greater potential to solve this plastic pollution problem. 

If you haven’t seen how the plastic pollution can be stopped in its tracks with the Filtrol, check out this video. To place an order, click here

Overcoming Roadblocks: The Plastic Pollution Problem

The world is full of hardworking people helping to keep microfiber pollution in the conversation and to make it a problem that gets solved rather than a burden that gets bigger. We know that we are just one part of a much larger, global movement. At Filtrol, one of the biggest conversations we have as researchers and experts on plastic pollution is about the roadblocks that get in our way. Some of our challenges can be solved with engineering. Some with more funding or by working together. Some of them require a much bigger, more fundamental shift in our culture.

As much as we can, we’re going to work hard to overcome roadblocks and solve the plastic pollution problem. 

Roadblock 1 – Funding

Research and development costs money. Any time our engineers look to re-examine microfiber pollution and find different ways to stop it from continuing on its path, it costs something. Every iteration of our product is another investment of our resources.  And every investment of our resources is a commitment by our team and network. The work that the Filtrol does to stop plastics from leaving your home came because of engineering innovation. Which, in this context, is really just a fancy word for trying and then trying again and then again…and then again. Which is another fancy word for time and money. 

Roadblock 2 – Education

Many of the challenges that we face in our efforts to solve microfiber pollution exist within the human mind. Many people are not aware of the true extent and implications of plastic in our environment. This lack of awareness or education translates into apathy for many people. And apathy is a brutal adversary. 

So from our perspective, the more we can educate people about the realities around us, the more people we have to join us in our fight for our environment. 

Roadblock 3 – Worthy Competitors

We live in a culture filled with challenges and causes. From the months-long battle against COVID-19 to the shifting cultural tides regarding race relations throughout our country, there are many people fighting for many causes that are serious…and worthwhile.

Each fight takes education, money, and passion. 

At Filtrol, we understand that there are many worthwhile causes being discussed right now. Each cause has significant implications for our culture…for our communities, our country, and for our future. 


The roadblocks that we face in our efforts are not unique to Filtrol. They are, however, something that we must overcome if we are going to make an impact on the world around us. 

We remain as committed as ever to stopping plastic pollution and it’s devastating effects on our environment. We understand that this battle will take a long time, a lot of commitment and dedicated resources. We understand that in this fight, success is measured over long periods of time. 

Will you join us in our cause?

Turning Plastic Into Purpose

How Filtrol is making plastic pollution everyone’s problem with a simple solution.

Most often, an issue doesn’t become significant to someone until they are personally impacted by it. As a Minnesota-based company, we’ve grown up loving the outdoors. Hunting, fishing, hiking, water sports. From frigid winter sledding to hot summer days on the lakes, we love the outdoors. The more we see the massive impact that plastic pollution is having on our world – and especially the impact of microfiber pollution – the more committed we are to our cause.

The solution isn’t an easy one.

Our dependence on plastic seems to grow every day. In fact, there is a certain level of blindness that people tend to succumb to in the area of plastic consumption. It’s not that people are intentionally destructive or dismissive. It’s that familiarity and routine have made us not even notice the everyday decisions we could be making to lessen the impact of plastic on our ecosystem. Single-use plastics. Grocery bags. Water bottles. Cheap clothing. The list is growing every day of items we use that we don’t need to use, of habits we have that we don’t need to have. 

At Filtrol, we realize that plastic isn’t going away any time soon. We also realize (and even appreciate!) the conveniences that plastics have brought to our lives. With that convenience, however, we also recognize a responsibility.

And while we can’t solve all the world’s plastic problems (at least not yet), we can solve one. 

The thousands of microfibers and synthetic materials flushed from your home with every load of laundry can be almost completely eliminated with the simple installation and maintenance of the Filtrol at your home’s laundry station. 

The installation is simple, but the impact is profound. 

Learn more about the Filtrol and how you can stop plastics from leaving your home.
Join the conversation and be part of the solution.

​Many Voices. One Goal.

Plastic Pollution and the Call to Clean Up Our World

Across the country and world are organizations, non-profits, businesses, environmentalists, entrepreneurs, and individuals working tirelessly to stop plastic pollution. While the problem is growing out of control, people are taking a variety of approaches to solving it. Some have adjusted manufacturing practices to reduce plastics in our ecosystem. Some are focused on eliminated synthetic fibers from clothing and others are focused on recycling the synthetics so that plastics at least aren’t entirely invasive and useless after a single use.

Legislation like what is seen here has moved toward national movements to outlaw single-use plastic bags. Clothing companies have gone completely plastic-free. Others have simply tried to make the best of the massive microscopic problem by reducing the use of plastics and making use of the plastics that already exist. Consider Ralph Lauren, for instance, who has started to make clothing made entirely out of plastic bottles.

Some have created solutions to capture microplastics. Since most of the plastics are in the form of microfibers (less than 5 mm in length), they are mostly invisible to the human eye. They are microscopic, and yet just as permanently affixed on our planet as the grocery bag you see blowing down the road or stuck in a sewer drain. Microscopic particles of plastic are found in the most remote parts of earth, even those seemingly untouched by humankind. Filters like Filtrol and tools like the Cora Ball are designed to stop the microplastics from ever leaving a home. 

Not everything about our past can be undone. The countless tons of plastic that have been released into our ecosystem aren’t going away. The concept of a solution to this may seem like an impossible uphill climb or even an altogether useless battle. Our work in addressing plastic pollution won’t undo all the damage that’s been done to wildlife, to the food chain, our drinking water, and even our dinner plates.

But solving the problem of plastic pollution is ultimately about changing our future.

Human innovation will continue to address the plastic that’s already been spewed onto our planet. Some solutions will be more effective than others, and time will tell how effective they are.

The great thing about Filtrol and the work we’re doing is that even our competitors are our friends. We’re all working toward the same goal: to take care of our planet, to do our best to clean up past mistakes, and to work hard to not repeat those mistakes. We’re protecting our planet, preserving its natural resources, and keeping plastic out of our waterways, our wildlife, our food, and our drinking water.