Overcoming Roadblocks: The Plastic Pollution Problem

The world is full of hardworking people helping to keep microfiber pollution in the conversation and to make it a problem that gets solved rather than a burden that gets bigger. We know that we are just one part of a much larger, global movement. At Filtrol, one of the biggest conversations we have as researchers and experts on plastic pollution is about the roadblocks that get in our way. Some of our challenges can be solved with engineering. Some with more funding or by working together. Some of them require a much bigger, more fundamental shift in our culture.

As much as we can, we’re going to work hard to overcome roadblocks and solve the plastic pollution problem. 

Roadblock 1 – Funding

Research and development costs money. Any time our engineers look to re-examine microfiber pollution and find different ways to stop it from continuing on its path, it costs something. Every iteration of our product is another investment of our resources.  And every investment of our resources is a commitment by our team and network. The work that the Filtrol does to stop plastics from leaving your home came because of engineering innovation. Which, in this context, is really just a fancy word for trying and then trying again and then again…and then again. Which is another fancy word for time and money. 

Roadblock 2 – Education

Many of the challenges that we face in our efforts to solve microfiber pollution exist within the human mind. Many people are not aware of the true extent and implications of plastic in our environment. This lack of awareness or education translates into apathy for many people. And apathy is a brutal adversary. 

So from our perspective, the more we can educate people about the realities around us, the more people we have to join us in our fight for our environment. 

Roadblock 3 – Worthy Competitors

We live in a culture filled with challenges and causes. From the months-long battle against COVID-19 to the shifting cultural tides regarding race relations throughout our country, there are many people fighting for many causes that are serious…and worthwhile.

Each fight takes education, money, and passion. 

At Filtrol, we understand that there are many worthwhile causes being discussed right now. Each cause has significant implications for our culture…for our communities, our country, and for our future. 

The roadblocks that we face in our efforts are not unique to Filtrol. They are, however, something that we must overcome if we are going to make an impact on the world around us. 

We remain as committed as ever to stopping plastic pollution and it’s devastating effects on our environment. We understand that this battle will take a long time, a lot of commitment and dedicated resources. We understand that in this fight, success is measured over long periods of time. 

Will you join us in our cause?

Turning Plastic Into Purpose

How Filtrol is making plastic pollution everyone’s problem with a simple solution.

Most often, an issue doesn’t become significant to someone until they are personally impacted by it. As a Minnesota-based company, we’ve grown up loving the outdoors. Hunting, fishing, hiking, water sports. From frigid winter sledding to hot summer days on the lakes, we love the outdoors. The more we see the massive impact that plastic pollution is having on our world – and especially the impact of microfiber pollution – the more committed we are to our cause.

The solution isn’t an easy one.

Our dependence on plastic seems to grow every day. In fact, there is a certain level of blindness that people tend to succumb to in the area of plastic consumption. It’s not that people are intentionally destructive or dismissive. It’s that familiarity and routine have made us not even notice the everyday decisions we could be making to lessen the impact of plastic on our ecosystem. Single-use plastics. Grocery bags. Water bottles. Cheap clothing. The list is growing every day of items we use that we don’t need to use, of habits we have that we don’t need to have. 

At Filtrol, we realize that plastic isn’t going away any time soon. We also realize (and even appreciate!) the conveniences that plastics have brought to our lives. With that convenience, however, we also recognize a responsibility.

And while we can’t solve all the world’s plastic problems (at least not yet), we can solve one. 

The thousands of microfibers and synthetic materials flushed from your home with every load of laundry can be almost completely eliminated with the simple installation and maintenance of the Filtrol at your home’s laundry station. 

The installation is simple, but the impact is profound. 

Learn more about the Filtrol and how you can stop plastics from leaving your home.
Join the conversation and be part of the solution.

​Many Voices. One Goal.

Plastic Pollution and the Call to Clean Up Our World

Across the country and world are organizations, non-profits, businesses, environmentalists, entrepreneurs, and individuals working tirelessly to stop plastic pollution. While the problem is growing out of control, people are taking a variety of approaches to solving it. Some have adjusted manufacturing practices to reduce plastics in our ecosystem. Some are focused on eliminated synthetic fibers from clothing and others are focused on recycling the synthetics so that plastics at least aren’t entirely invasive and useless after a single use.

Legislation like what is seen here has moved toward national movements to outlaw single-use plastic bags. Clothing companies have gone completely plastic-free. Others have simply tried to make the best of the massive microscopic problem by reducing the use of plastics and making use of the plastics that already exist. Consider Ralph Lauren, for instance, who has started to make clothing made entirely out of plastic bottles.

Some have created solutions to capture microplastics. Since most of the plastics are in the form of microfibers (less than 5 mm in length), they are mostly invisible to the human eye. They are microscopic, and yet just as permanently affixed on our planet as the grocery bag you see blowing down the road or stuck in a sewer drain. Microscopic particles of plastic are found in the most remote parts of earth, even those seemingly untouched by humankind. Filters like Filtrol and tools like the Cora Ball are designed to stop the microplastics from ever leaving a home. 

Not everything about our past can be undone. The countless tons of plastic that have been released into our ecosystem aren’t going away. The concept of a solution to this may seem like an impossible uphill climb or even an altogether useless battle. Our work in addressing plastic pollution won’t undo all the damage that’s been done to wildlife, to the food chain, our drinking water, and even our dinner plates.

But solving the problem of plastic pollution is ultimately about changing our future.

Human innovation will continue to address the plastic that’s already been spewed onto our planet. Some solutions will be more effective than others, and time will tell how effective they are.

The great thing about Filtrol and the work we’re doing is that even our competitors are our friends. We’re all working toward the same goal: to take care of our planet, to do our best to clean up past mistakes, and to work hard to not repeat those mistakes. We’re protecting our planet, preserving its natural resources, and keeping plastic out of our waterways, our wildlife, our food, and our drinking water.